As people enjoy active lifestyles and wish to maintain mobility into their senior years, they are becoming more aware of joint and bone health starting from an early age. And it is not only those with advancing age who feel it. Even the ‘weekend warriors’ among us (who exercise once or twice a week) can often feel the strain on our joints – let alone the professional athletes! Collagen is the key structural component of cartilage tissue and maintaining its integrity is essential to maintain healthy and flexible joints.

Bones are a dynamic tissue that constantly go through a well-balanced breakdown and renewal process. This ensures them to stay healthy and to avoid fractures throughout our lives. 90% of our organic bone mass is collagen. Collagen provides the organic framework in bones on which minerals are deposited and also contribute to bone flexibility and strength. With age or certain lifestyle choices, bones can deteriorate.

A pure protein, collagen peptides help to maintain bone health.